Why Should You Use a Door To Door Flyer Distribution Service?
Although digital marketing has introduced advanced forms of online communication, consumers are still attracted to direct marketing tactics that resonate with them instantly.
A well planned flyer that falls in the hands of the right audience group is sure
to find a response compared to emails from unknown sources or intrusive sales
calls. 87% of Canadians are known to open printed mail addressed to them. 65%
say that they make product purchases based on flyer information. 52% of coupons
enclosed in flyers have been redeemed by customers, studies say.
What’s important is the flyer distribution service
to make sure the direct mail falls in the right hands. Even if the consumer
doesn’t respond to the flyer right then, they are quite likely to save the
information to review later so the flyer has a longer lasting impact.
POSTAL CODE TARGET
Reaching out to the right audience is imperative to make an impact with flyer
distribution. Consider Postal Code Targeting (PCT) to zero in on look-alike
customer profiles that are similar to your existing audience residing in the
same neighbourhood. Postage rates are inexpensive. Distribution this way is
ideal for new businesses in the vicinity such as department stores,
restaurants, a new school or store. You can set filters for specific
demographics aligned with family characteristics, lifestyle preferences,
household income, shopping habits, age and education level.
EASY REVIEW
It is easy for consumers to review flyers. There are no scrambled searches for the
right landing pages through links that take you all over the website. Printed
flyers also help consumers distinguish between online and offline promotional
campaigns.
LOW COSTS
Printed flyers don’t come with any complex pricing models, such as pay per click, or
pay per view. Sometimes the prices end up costing more than expected. In flyer
distribution, there are no hidden costs. You pay for what you order, choose the
exact size, design, colours and you are aware of the exact costs of postage so
you work within a fixed budget. There are no surprises later.
CUSTOMIZED DESIGNS
Flyer designs cover a wide variety of styles, each of which can be easily customized
to suit your brand image, tone and style. The customer instantly connects with
the flyer when they see their name and address on the mailed envelope that sets
a tone of trust between the two. Messages can be tailored to meet individual
interests. The flyer campaign is well suited to new product introductions,
seasonal promotions, donation solicitation or event invitations. Unlike emails,
printed flyers are usually always opened and read. This is why this traditional
marketing technique has remained popular despite digital intervention.
To learn how flyer distribution can build your business, give Grand River Flyer a call. We have been helping local businesses reach their customers in an efficient, affordable manner through door-to-door delivery in Waterloo, Kitchener and surrounding areas.
https://www.yellowpages.ca/bus/Ontario/Toronto/Door-To-Door-Flyer-Distribution/101988789.html
https://www.bizcommunity.com/Company/DoortoDoorFlyerDistributionReviews
https://www.crunchbase.com/organization/door-to-door-flyer-distribution
https://grandriverflyer.com/blog
http://www.accuratedistributing.com/
https://www.behance.net/doortodoor98d2
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